According to industry reports, MultiChoice’s DStv Media Sales will be taking on the responsibility of managing ad sales for all of Paramount Africa’s TV channels available in South Africa starting in October.
Starting 1 October 2024, DStv Media Sales will represent advertising sales for all Paramount TV channels and brands, including MTV, MTV Base, BET Africa, Comedy Central, Nickelodeon, and Nick Toons, carried on DStv.
Craig Paterson, senior vice president and general manager of Paramount Africa, said, “Paramount and MultiChoice have a long-standing partnership, and we believe that this decision will further extend and deepen our strategic relationship.”
Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, stated, “The partnership with Paramount provides a wonderful growth opportunity for the DStv Media Sales business and expands our offering to advertisers for the continent.”
Lucasta Stephen, executive head of the South African sales division at DStv Media Sales, also mentioned that “DStv Media Sales will now be able to offer advertisers and sponsors an expanded portfolio of channels, content, and audiences. The addition of these awesome Paramount channels provides increased scale and reach to the DStv Media Sales offering, which we are super excited to bring to market.”
Craig Paterson states that transitioning from the current ad sales operating model to this new one is expected to “maximize revenue, align with key markets worldwide, and reduce costs.”
“We will contact our valued advertisers to ensure a seamless transition,” added Lucasta Stephen.
