Today, demand for streaming content that resonates with local audiences is stronger than ever. Strategies for delivering culturally rich, engaging content that reflects African audiences' diverse stories and values are ...
MultiChoice is making significant strides in its quest to position Showmax as the leading streaming service in Africa. This follows a strategic plan unveiled four years ago to establish itself ...
Amazon Prime Video has unveiled a new feature called X-Ray Recaps, utilising generative AI technology to help viewers stay updated on their favourite TV shows without revealing spoilers. This innovative ...
According to reports industry reports, Netflix‘s offices in Paris and Amsterdam were searched by tax fraud investigators. A French judicial source indicated that the raid was part of a preliminary ...
The landscape of media consumption has shifted dramatically over the past decade, driven by technological advancements and the emergence of smart, connected TV (CTV) platforms. As organisers look ahead to ...
In 2024, MultiChoice, the parent company of DStv, intensified its efforts against pirate streaming services, achieving several successful raids and arrests in recent months. Notably, six arrests tied to pirate ...
OTT content streaming is reshaping media consumption patterns and redefining how advertising is integrated into viewers' experiences. At the forthcoming 5th Edition of the OTT Streaming Africa Summit, which will ...
Nigerian web series Just Us Girls has returned for a third season, premiering on YouTube on November 5, 2024. The network took to their official Instagram page to tease a ...
Netflix has unveiled a new feature called "Moments" on its mobile app, enabling users to easily share notable scenes from movies and TV shows with friends and on social media. ...
In a market shaped by diverse viewing preferences and unique regional dynamics, traditional advertising approaches are giving way to more tailored and dynamic formats, including addressable TV, dynamic ad insertion, ...
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