A survey report by Broadcast Media Africa has revealed a fundamental shift in how value is created and captured across Africa's media landscape, with digital platforms rapidly overtaking traditional broadcasters ...
As artificial intelligence continues to reshape content creation across the broadcasting and media landscape, a critical and increasingly urgent question is emerging: Who is legally responsible when AI gets it ...
As traditional revenue models face mounting pressure, African media organisations are increasingly turning to artificial intelligence (AI) to unlock new monetisation opportunities and drive sustainable growth. According to the AI ...
A survey by Broadcast Media Africa has uncovered a critical "monetisation crisis" facing the continent's digital media industry. While 61% of media organisations in Africa have launched Over-The-Top (OTT) streaming ...
A recent survey conducted by Broadcast Media Africa, as part of the Broadcast Advertising - Audience Measurement & Monetisation Marketplace Survey 2025, highlights key trends shaping the industry among African ...
The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...
Broadcast Media Africa (BMA) conducted an industry survey on the monetisation of Broadcast Content via advertising within the African landscape. The survey provides valuable insights into the evolving dynamics of ...
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