Egypt has reached a significant milestone in its telecommunications sector with the recent signing of the largest spectrum deal ever with local mobile network operators (MNOs). This historic agreement, finalised ...
A Nigerian student wants to watch the latest Nollywood series. She has 50MB of data left for the month. Does she stream the show—or save her data for WhatsApp and ...
In today's fast-evolving digital ecosystem, accurately measuring audiences across multiple media platforms has become both a priority and a persistent challenge for Africa's broadcast and advertising sectors. As consumers shift ...