Tag: Featured

As the media landscape in East Africa continues to evolve, audiences and advertisers alike seek fresh, engaging, and high-quality content that resonates with their interests. At the upcoming Africa's Content ...

Recognising the shift in the rapid growth of digital and streaming platforms and the advancements in data-driven advertising technologies and their effect on broadcast content monetisation via advertising in Africa, ...

With a rapidly evolving digital landscape, broadcast media practitioners and content publishers in Uganda and East Africa are actively seeking innovative ways to optimise and deliver their services in the ...

Broadcast Media Africa is pleased to announce that Mangomolo has joined the upcoming OTT Streaming Summit – Africa 2025 as a strategic partner. The event, set to take place on ...

In this presentation, we offer the five (5) pivotal strategies that, in our opinion, can help both established broadcasters and emerging platforms thrive in the marketplace. Cater To Their Audience ...

The Content and Advertising Connect Show - East Africa 2025, set to take place at the Movenpick Hotel & Residences Nairobi, Kenya, will provide a crucial platform for content creators, ...

According to PwC's Media and Entertainment Outlook for 2024 to 2028, South Africa's box office revenue is projected to surpass pre-COVID-19 levels by 2028. This report analyzes the revenue trends ...

BMA has learnt that Canal+ is poised to fully restructure the MultiChoice Group after the anticipated US$1,6 billion acquisition of MultiChoice by the French media giant is completed. Last year, ...

As the OTT Streaming Summit – Africa 2025 approaches, scheduled to place on the 18 - 19 February 2025 at the Capital 15 On Orange - Cape Town, South Africa, ...

Effective and adequate monetisation of OTT content streaming is key to sustaining operations and generating profit.  Integrating the right ad-led monetisation strategies ensures long-term financial viability.  Here’s how to get ...