Tag: Broadcast Media Africa (BMA)

Across Africa's rapidly growing audio and digital broadcasting landscape, the shadow of content piracy continues to undermine creativity, investment, and innovation.  Despite the continent's vibrant radio and digital sound sectors, ...

Radio remains one of the most influential and far-reaching mediums in Africa. Yet, in the age of digital disruption, evolving audience behaviours, and on-demand content, the challenge facing African broadcasters ...

While traditional television and radio platforms still dominate in reach, especially in rural and peri-urban communities, OTT content platforms are becoming critical channels for entertainment, education, news, and cultural storytelling.  ...

As digital media platforms expand and proliferate, and African audiences increasingly gravitate towards stories that resonate with their experiences, there is an immediate and ubiquitous need to develop local content ...

As digitisation redefines the broadcast media industry, the radio and sound broadcasting sector is not lacking in innovation. According to the convener of the 6th edition of the Radio Broadcasters ...

Broadcast Media Africa (BMA) conducted an industry survey on the monetisation of Broadcast Content via advertising within the African landscape. The survey provides valuable insights into the evolving dynamics of ...

Effective content preservation and archiving have never been more critical in the ever-evolving digital broadcasting landscape. As broadcasters and media organisations across East Africa continue to embrace digital platforms, ensuring ...

The highly anticipated Broadcast And Digital Media Convention – East Africa 2025 is set to take place on 27 – 28 May 2025 in Kampala, Uganda. This premier gathering of ...

The rapid transformation of the digital landscape in East Africa has brought about a seamless integration of broadcasting and telecom services. This convergence is shaping the future of media consumption, ...

In an era of rapid technological advancements and shifting audience dynamics, the future of radio and audio services hinges on adaptability, innovation, and vision. As one of the most resilient ...