Tag: Broadcast Media Africa

The current state of Africa's radio business models reveals a landscape marked by diverse income streams and significant market fragmentation.  Traditional revenue sources such as advertising, sponsorships, and government funding ...

Despite Africa's rapidly growing digital consumption, broadcasters, advertisers, and content producers still grapple with fragmented data systems, inconsistent metrics, and limited access to reliable, localised audience analytics. And yet, the ...

Growing and successfully monetising have become pivotal priorities for Africa's broadcast media industry as it navigates a rapidly evolving digital landscape.  As digital platforms expand and competition intensifies, broadcasters and ...

With digital platforms becoming the primary medium for audio content consumption, Digital Rights Management (DRM) has moved from the fringes to the centre of strategic broadcasting and content policy across ...

In the run-up to the forthcoming Broadcasters Convention—East Africa 2025, scheduled for May 27th to 28th in Kampala, Uganda, Broadcast Media Africa spoke with Ms Pamela Adongo, the General Manager ...

As AI technologies revolutionise content creation, audience engagement, and distribution models globally, the African broadcast industry faces unique challenges and opportunities in adapting to this new landscape. Across the continent, ...

As Africa’s media landscape continues to evolve, broadcasters across the continent are confronting a critical turning point. Traditional content distribution models struggle to keep pace with audiences becoming increasingly fragmented, ...

As Africa’s media landscape continues to evolve, so does how audiences engage with audio. While traditional FM and AM radio remain foundational across the continent, a new wave of on-demand ...

In today's rapidly evolving media landscape, digital broadcast stations' success relies on outstanding content and efficient operation of their digital studios and facilities.  As broadcasters across Africa transition to fully ...

The transition to full digital broadcasting is transforming East Africa's media landscape. Over the past decade, the region has progressed significantly, having completed analogue switch-offs, rolled out Digital Terrestrial Television ...