Africa Data Centres (ADC), a Cassava Technologies business, has launched a new channel partner programme called ADC Channel. The programme aims to strengthen colocation and ecosystem links and provide support to partners in growing their market presence and extending their product portfolio.
ADC Channel offers a platform for global carriers, mobile networks, content developers, system integrators, data centres, internet service providers, hyperscalers, telecoms companies, network infrastructure operators, and others to deliver cost-effective digital solutions to their clients. The programme promotes collaboration among partners through various partnerships and go-to-market models.
Finhai Munzara, CFO of Africa Data Centres, said that their facilities are designed to cater to the technical, operational, and commercial requirements of hyperscale, wholesale, and enterprise clients. They offer flexible, scalable, and sustainable solutions that suit partners of every kind, including greenfield projects, built-to-suit facilities, powered shells, dedicated halls, or hybrid colocation.
The ADC Channel initiative allows clients to expand their existing portfolio and offer more products, boosting customer revenue streams and positioning them for future growth.
In addition, ADC has introduced the ADC Marketplace, a dynamic platform that enables partners to showcase their services and customers to explore a wide range of offerings. This innovative feature not only reduces attrition and provides commercial and technical support but also offers regular, complimentary training for sales and product teams. The programme also eliminates the need for data centre construction investment, thereby minimising financial risk for partners. Furthermore, partners can enjoy the flexibility of setting their selling prices and gain significant upfront discounts, enhancing their competitive edge.
According to Munzara, the programme prioritises mutual growth, leveraging Africa Data Centres’ profound industry expertise and extensive infrastructure. ADC Channel allows partners to deliver sustainable and cost-effective digital solutions to their clients, expand their market presence, and extend their product portfolio.
