RX France (the organisers of MIP TV) has announced the launch of MIP London, a new industry market and networking event set to take place on 24-27 February 2025, with a pre-opening on Sunday, 23 February. The inaugural MIP London will occur the same week as the 2025 London TV Screenings and is conceived as complementary to the existing annual gathering.
MIP London will convene centrally at the Savoy Hotel and IET London: Savoy Place, adjacent venues in London’s West End. Industry feedback has shaped the multi-genre market to satisfy the growing need for versatile meeting and screening solutions, in line with the increased demand for international companies to connect with buyers in London each February.
MIP London aims to consolidate an already busy global TV events calendar and differs in format from MIPTV. The focus is not on exhibiting but rather on providing international companies looking to have a presence in London with tailored, scalable options to showcase and network in one convenient spot. MIP LONDON will have a comprehensive invitation programme that gives qualified buyers free access.
Lucy Smith, Entertainment Division Director, RX France, said, “The creation of MIP LONDON is a direct result of clear and evidenced market factors. There is a continued appetite for a global content market in the year’s first half. MIP LONDON will alleviate the busy events calendar and provide an additional entry point for international companies to gather in London simultaneously.”
“Staging markets that provide clients with the best possible solutions for showcasing their content and facilitating dealmaking is what we do best at MIP and take a huge pride in, as proven over decades in Cannes and, more recently, Cancun,” Smith added. “We have consulted with many of those already hosting events in London and international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings programme, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first MIP market in London is an opportunity for which I’m very grateful.”
