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NAB Show To Unveil How AI Will Revolutionising The Broadcast Media Industry

July 21, 2024
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The NAB Show from April 13 to 17 (Exhibits April 14 to 17) at the Las Vegas Convention Center will offer dozens of unique sessions, workshops, and discussions on Artificial intelligence (AI) in broadcasting, including real-world applications and the newest technology.

AI is reshaping the broadcast, media, and entertainment industry from content creation to delivery to revenue. The NAB Show is said to be the epicentre for exploring the latest advancements, impacts, opportunities, and challenges AI is making throughout the production pipeline. Sessions will delve into tools and efficiencies, disinformation and deep fakes, content security, and cyber security issues.

The newly announced Main Stage discussion, AI in Media and Entertainment, brings together heavy hitters in the field to explore the many applications of AI in Hollywood. Panellists include Renard Jenkins, president of SMPTE; Hao Li, CEO & co-founder, Pinscreen; Alejandro Matamala Ortiz, co-founder and CDO; Runway and moderator Sam Matheny, CTO of National Association of Broadcasters. They’ll discuss their different approaches to AI, including the benefits and pitfalls of its continued and growing use in production and development.

“The NAB Show is the perfect forum for discussion and debate about AI—with the best and brightest in the business,” said Chris Brown, executive vice president and managing director of NAB Global Connections and Events. The 2024 NAB Show offers attendees a front-row seat to explore the transformative power of AI in our industry. With more than 120 sessions featuring AI, each attendee will find topics relevant to their work.”

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