MultiChoice’s Showmax and MTN have entered into a partnership to provide customers with an exclusive bundle offer that includes a subscription to Showmax and mobile data.
The partnership offers two bundles for Showmax’s regular mobile streaming service with a set amount of data every week or month.
They also provide Showmax’s new Premier League package with enough MTN mobile data to stream all 380 live matches on its default quality setting. MTN is asking for an additional US$0.53 per month to provide all the mobile data required to stream every Premier League game in Showmax’s default data setting.
It will also offer a US$1.0 per week subscription for Showmax Mobile, which includes 1GB of streaming data. This subscription excludes the Premier League.
Based on Showmax’s data consumption estimates, its calculation assumes customers will use its “Basic” video quality profile. This offers a video resolution of up to 360p standard definition.
In addition to the weekly subscription, MTN will offer a monthly Showmax Mobile plan, excluding the Premier League, for US$3.10 per month with 5GB of streaming data each month.
Streaming of additional non-live content such as documentaries, highlights, talk shows and any other related content will be at standard data rates.
Unfortunately, Showmax did not confirm what its default data setting was. It offers four settings: Data Saving, Basic, Good, and Best. Based on how it calculated the number of viewing hours subscribers would get with 1GB of data, it appears that “Basic” is its default setting.
“Across sub-Saharan Africa, the Premier League is deeply loved and passionately supported,” said Showmax CEO Marc Jury.
“Working with MTN South Africa, we aim to bring relevant product plans to customers, bundling low data prices with the excitement of football and the appeal of great entertainment.”
MTN South Africa’s general manager for digital services, Jason Probert, said they view the partnership with Showmax as integral to ongoing efforts to open the streaming experience to a much wider audience.
“This game-changing collaboration sees a greater focus on affordable offerings that will bring diverse and entertaining content to new South African audiences,” Probert said.
