Broadcast Media Africa has learnt that the Ghana Broadcasting Corporation (GBC), under the leadership of Professor Amin Alhassan, recently signed an agreement with China Global Television Network (CGTN), the international division of the Chinese state broadcaster China Central Television (CCTV).
In the agreement, the two prominent state-owned broadcasters are expected to cooperate under the All-Media Service Platform (AMSP) – jointly created by the China Media Group (CMG), a fusion of all Chinese-state holding media organisations, the AMSP launched on February 28, 2022, is a platform designed to enable media outlets and organisations to closely track global issues including climate change.
Available in more than 60 languages, including French and Hausa, the AMSP is an avenue created for media organisations around the world to display and share their news programs, documentaries, pictures, audio and video programs, feature films and customised services from diverse perspectives – the platform encourages healthy cooperation between experts and journalists in the media space around the globe.
For state broadcasting giant GBC, the AMSP, which provides users with interactive services in various fields, including media activities, technological innovation, business communication and professional training, is an invaluable resource that further expands the national broadcaster’s toolkit earmarked to strengthen media cooperation and tells Ghana’s story to the rest of the world.
With this additional resource, GBC can access Chinese media publications and disseminate vital lessons from China’s development. Conversely, GBC could also display and share news about Ghana, including culture, critical fields, and industries available for cooperation.
Ultimately, this could encourage public discourse in the two countries based on accurate information – promote people-to-people exchanges – and further open up new opportunities for cooperation in Ghana and China across various fields and industries.
