The African media production sector stands at a critical juncture, defined by immense creative talent but severely constrained by outdated technology and infrastructure gaps, according to a major new study released by Broadcast Media Africa.
The “Media Production Infrastructure in Africa – Status Survey 2025” reveals a highly experienced and resilient sector that must urgently embrace modernisation, strategic investment, and policy alignment to secure its global competitive edge.
The report, which surveyed broadcasters, production companies, and creative professionals across the continent, underscores a crucial imbalance. While the sector excels at content generation, it lacks the operational and technical foundation required for world-class production. Several top infrastructure barriers drive this foundational weakness.
Digital instability remains a major disruptor of workflows. A significant 48% of content producers report unreliable internet access for critical production work. This instability is directly linked to the low adoption of digital tools, as 91% of respondents use cloud-based tools only occasionally or not at all, representing a significant missed opportunity for efficiency and collaboration. Furthermore, foundational utilities remain persistent problems, with unreliable electricity supply cited by 13% of the sector, and the high cost of logistics representing 17% of challenges in cross-border collaboration. Finally, the continent faces a glaring shortage of physical facilities, with 11% of respondents citing limited access to dedicated sound stages and modern, large-scale studios, severely hampering the ability to host major international co-productions.
The survey outlines a comprehensive action plan, emphasising that physical, digital, and human infrastructure must advance holistically. Respondents identified several top-priority areas for immediate investment, led by Equipment Upgrades. This is followed closely by Training and Capacity Building, reflecting the need for both modern tools and the skills to use them. Investment in Post-Production Facilities is deemed essential by 17% of the sector, alongside equal focus on Internet and Connectivity (15%) and Renewable Energy/Power Supply (15%).
Commenting on the findings, Mr Benjamin Pius, CEO of Broadcast Media Africa, said, “The resilience and creativity of African producers are undeniable. However, this report is a clear call to action for governments and investors: we cannot compete globally with a moderately modern toolbox. We need strategic investment in Integrated Media Parks that combine renewable energy, world-class studios, and digital training to truly leapfrog into the future.”
Looking ahead, respondents express optimism, foreseeing that artificial intelligence, streaming platforms, and immersive technologies will drive the future of African production. The report recommends that governments and investors actively encourage early adoption of these innovations through dedicated funding and partnerships with global tech companies, ensuring Africa fully capitalises on the coming digital transformation.
To view the report summary/finding, please click on the link HERE.
