The Walt Disney Company has announced the appointment of Rochelle Knock as the new Vice President of Disney+ and Networks, as well as the head of operations for Sub-Saharan Africa, starting in December 2025.
Knock will take over the role from Christine Camerer (née Service), who announced her decision to leave the company in July.
Before joining Disney, Knock was at Yoco Technologies, where she served as the head of customer value management. In her new position, she will oversee the business growth strategy for the Sub-Saharan Africa region and enhance collaboration among various teams across the company.
In addition, Knock will lead direct-to-customer initiatives, manage activities related to family and factual networks, collaborate with the platform distribution team, and support the development of other business areas.
“I am thrilled to take the helm of the Disney team in Africa and to work alongside colleagues across EMEA to drive long-term growth and impact,” she stated. “This is an exciting period for the media industry, and I look forward to building on our well-established and dynamic business to further share Disney’s cherished brands and stories throughout the continent.”
Simon Amselem, senior vice president of Disney’s direct-to-consumer and Networks, and country manager for Iberia and Sub-Saharan Africa, remarked that Knock’s appointment marks a significant achievement for the company.
“Rochelle’s leadership of the Disney team in Sub-Saharan Africa is a meaningful milestone in our 60+ years on the continent,” he emphasised. “Her comprehensive understanding of the industry and expertise in customer value and product management are vital to our ambitious plans for growth and engaging new audiences.”
During her tenure at Yoco, Knock managed customer lifecycle engagement and implemented strategies that significantly improved customer retention and growth in the digital payments sector.
Before her role at Yoco, she held several senior executive positions at MultiChoice Group, including Executive Head of Product and Base Management and Executive Head of Customer Value Management. There, she led cross-functional teams in various areas like product development, consumer marketing, data analytics, and operations.
Earlier in her career, she served as executive head of contract customer value management at Vodacom. With over 15 years of leadership experience across the media, telecommunications, and digital payments sectors, Knock is well-positioned to drive Disney’s initiatives forward.
