Sporty TV, Africa’s free-to-air sports network, has introduced various premium sports packages for Nigerian viewers.
During a press conference in Lagos, Oluchi Enuha, the network’s Executive Representative in Nigeria, expressed that these new offerings aim to transform the sports broadcasting landscape domestically and internationally.
Enuha also recently partnered with the Nigerian Television Authority and several prominent global media companies.
This collaboration aims to elevate the standards of free-to-air television by providing top-quality content and unparalleled value for both viewers and advertisers. “This initiative marks an extraordinary delivery of premium content at no expense to Nigerian audiences,” Enuha stated. “We are revolutionising the broadcasting scene across Africa.”
He shared that Sporty TV plans to air over 600 live events, featuring prominent leagues such as the English Premier League, Spanish La Liga, German Bundesliga, various South American football matches, and the final four qualifiers for the Super Eagles’ 2026 World Cup campaign. Additional highlights include the FIFA Club World Cup and the 2026 FIFA World Cup finals, all accessible without any charge to viewers.
Enuha emphasised that Sporty TV is committed to combining exceptional production quality, advanced technology, and strategic alliances to ensure that every household in Nigeria can access high-quality sports content.
