Animeta is making a bold move into artificial intelligence with the inauguration of its new AI Film Studio. This signifies a major advancement for the Singapore-based creator tech company in the AI-driven content production space.
The new studio in Mumbai represents a strategic shift for Animeta, which has established itself as a leader in influencer marketing campaigns for prominent brands. Its impressive client roster includes names like Amazon, Starbucks, Warner Music, L’Oréal Group, Tata Group, McDonald’s, and Uber. The company is supported by a vast network of more than 400,000 creators through the Animeta Brandstar platform.
The AI Film Studio is being developed in collaboration with Google Cloud’s startup program, leveraging the capabilities of Vertex AI’s Veo3 Video generation model. Animeta’s extensive expertise in computer vision, video encoding, natural language processing, and large language models will play a crucial role in this initiative.
“In this age of integrating artificial intelligence, our capabilities are expanding significantly,” said company founder Anish Mehta. “For the past two decades, I have redefined storytelling through animation. We aim to push these boundaries even further with our AI Film Studio. We’ve created a hybrid model where human creativity harmonises with AI technology, enabling creators to tell their stories more efficiently and at scale with copyright protection.”
The studio is designed to help brands quickly produce high-quality, on-brand promotional content that addresses the demands of today’s fast-moving digital environment.
During his tenure as CEO, Mehta transformed the Singapore and India-based animation studio Cosmos-Maya into one of Asia’s top animation enterprises, growing its workforce from 30 to over 1,200 employees and producing the iconic Indian animated series “Motu Patlu.” In 2021, NewQuest Capital Partners acquired a majority stake in the company.
