In a significant move that reshapes the sports broadcasting landscape, Netflix has acquired exclusive rights to air the FIFA Women’s World Cup for the 2027 and 2031 tournaments in the United States and Canada. This bold acquisition allowed Netflix to position itself as a major sports entertainment player, competing against industry heavyweights, such as Fox Sports and TSN.
For over a decade, Fox Sports has been the go-to broadcaster for FIFA events in the U.S., while TSN has held similar rights in Canada until the upcoming 2026 Men’s World Cup. The partnership with FIFA marks Netflix’s first foray into live soccer broadcasting, placing it alongside other streaming services like DAZN, Apple TV, Amazon Prime, and Fubo that have already ventured into live sports content.
This agreement can potentially transform sports broadcasting in North America, signalling Netflix’s intent to expand its sports portfolio. Gabe Spitzer, Netflix’s vice president of sports, expressed the company’s excitement about being FIFA’s exclusive partner for the Women’s World Cup in Canada. He stated, “We are thrilled to have this opportunity and are committed to providing fans with unparalleled access to this premier women’s football competition as we prepare for the first match in Brazil in less than two years.”
While Netflix has previously dabbled in live sports, with events like the Tyson vs. Paul fight and NFL games, some broadcasts have encountered technical issues. As the Women’s World Cup approaches, Netflix faces the critical task of ensuring a smooth and reliable viewing experience for its audience.
FIFA’s chief commercial officer, Romy Gai, showed enthusiasm for the partnership, noting, “Working with Netflix allows us to enhance the popularity of women’s soccer in Canada, a country with a proud history in the FIFA Women’s World Cup.”
Additionally, Netflix plans to leverage this broadcasting opportunity by developing exclusive docuseries that spotlight the lives and journeys of prominent female football players.
The 2027 Women’s World Cup will take place in Brazil from June 24 to July 25, while discussions are ongoing regarding the host of the 2031 tournament. The U.S. Soccer Federation has shown interest in exploring other CONCACAF nations, with Argentina, Chile, and Colombia emerging as front-runners to host this prestigious event.
