Walt Disney Co. is broadening its subscriber perks for Disney+ and adding new offerings for Hulu users starting Thursday.
The upgraded perks for Disney+ build on last year’s select offers. Subscribers who log in through the Disney+ website can access various benefits, including discounts on Disney resorts, complimentary video game items, and a $10 credit at Disney Pinnacle from Dapper Labs, which specialises in collectable pins.
Subscribers will also have opportunities to enter contests for a Disney cruise and participate in movie premieres, such as the upcoming “Freakier Friday.” The benefits extend to discounts with partners like DoorDash and Duolingo. Initially available to US subscribers, these perks will be rolled out internationally later in the year, with customers being notified through social media and weekly newsletters.
Starting June 2, Hulu will launch its perks program, allowing subscribers to win tickets to events including Jimmy Kimmel Live!, Comic-Con, and the Lollapalooza music festival. Those who subscribe to bundles, including both services, will be eligible for perks from both platforms.
As the streaming industry shifts focus from merely attracting new subscribers to retaining them, these enhancements aim to bolster customer loyalty. The longer subscribers remain engaged, the less likely they are to cancel their subscriptions, which also benefits advertisers.
“Our fans are among the most enthusiastic worldwide, and these perks are our way of showing appreciation for their support of Disney+,” said Samantha Rosenberg, the executive vice president of marketing for the service.
As of the end of March, Disney+ reported 126 million subscribers globally, reflecting a slight 1% increase from the previous quarter. The company prioritises the profitability of its streaming division, which generated $629 million in operating income during the first half of fiscal 2025, over simple growth at all costs.
According to market research firm Antenna, Disney+’s monthly churn rate was 3% in April, which is lower than the industry average.
