The 15th Beijing International Film Festival (BJIFF) is gearing up for an exciting nine-day event from April 18 to 26, set to illuminate the capital city with various film screenings, star-studded appearances, and engaging cultural experiences. During a press conference on Thursday, festival organisers unveiled details for this year’s celebration, which is backed by the China Film Administration and hosted by China Media Group (CMG) and the Beijing Municipal Government. The festival aims to unite filmmakers, industry professionals, and cinema enthusiasts in honouring the art of film.
This year’s BJIFF will feature more than the typical red-carpet events and film screenings; it will also introduce the Beijing Film Life Festival. This initiative seeks to blend culture, commerce, tourism, and sports, creating fresh film consumption experiences and turning the city into a vibrant cinematic celebration for movie lovers and tourists. In collaboration with CMG’s Beijing station, the organising committee will host various activities throughout the festival, including exhibitions themed around the animated film “Ne Zha,” as well as cultural and creative markets related to cinema to stimulate local economic activity.
Major commercial districts and tourist attractions in Beijing will join in these efforts, offering discounts on shopping, dining, accommodation, and parking for those who present their BJIFF movie tickets. The official festival poster was revealed during the press briefing, showcasing a stunning kaleidoscope design that pays homage to cinema’s unique capability to capture and reflect the beauty of life. The intricate patterns of the poster draw inspiration from the rooftop design of the Wanchun Pavilion in the Forbidden City, beautifully integrating Chinese cultural heritage with the fascinating world of film.
