Amazon is set to increase the cost of its ad-free Prime Video subscription, introducing a new tier called Prime Video Ultra.
Beginning April 10, 2026, U.S. subscribers seeking an ad-free experience will pay an additional US$4.99 per month, up from the previous US$2.99 per month.
The new Prime Video Ultra tier will offer enhanced features, including the ability to stream on up to five devices concurrently (up from three), allow up to 100 downloads for offline viewing (compared to the prior limit of 25), and grant exclusive access to 4K/UHD content—meaning the standard tier will no longer include 4K options.
While no details have been confirmed yet, it’s anticipated that the Ultra tier will be introduced in additional markets later this year.
Amazon stated that the changes are necessary to support ad-free viewing and align with industry standards set by competing streaming services.
Currently, Prime members in the U.S. pay US$14.99 per month or US$139 annually for a comprehensive Prime subscription, which includes the ad-supported version of Prime Video.
Both Prime Video and the new Prime Video Ultra will continue to feature original content from Amazon MGM Studios like “Fallout,” “Reacher,” “The Boys,” “The Lord of the Rings: The Rings of Power,” and “The Summer I Turned Pretty.” Additionally, subscribers can look forward to movies such as “Heads of State,” “Red One,” “Road House,” and “The Accountant 2.”
In the U.S., Prime Video also broadcasts exclusive live sports events, including the NFL, NBA, WNBA, NASCAR, NWSL, and The Masters.
