Paramount Skydance is set to merge Paramount+ and HBO Max into a single streaming service following the completion of the Paramount-Warner Bros. Discovery merger.
During an investor call on Monday, Paramount CEO David Ellison stated, “We do plan to integrate the two services, which will give us over 200 million direct-to-consumer subscribers.” He believes this will significantly enhance their ability to compete with leading streaming platforms. By mid-year, Paramount aims to unify its three services into a single platform and is looking to take a similar strategy with HBO Max.
While the specifics of the new platform remain unclear—whether HBO Max will operate as a standalone section or be fully merged—Ellison emphasised that HBO, led by Casey Bloys, will be allowed to maintain its independence. This is intended to enable HBO to continue producing and programming content without excessive oversight from Paramount executives.
Ellison praised HBO’s achievements, noting that “they have built a phenomenal brand and are a leader in the industry,” and expressed a desire for them to keep doing what they do best. Bringing the platforms together will allow all content to reach a wider audience than it would when operating individually.
In December, Netflix outbid Paramount to acquire Warner Bros. Discovery’s studio and streaming operations for US$27.75 per share. However, last week, Paramount increased its offer to US$31 per share, leading WBD’s board to accept this as the “superior proposal.” As a result, Netflix chose not to elevate its bid, paving the way for the announcement of the merger between Paramount and Warner Bros. Discovery.
