As Africa’s streaming landscape continues to expand at a record pace, one challenge stands above all — how to retain customers in an increasingly crowded market. This critical question will take centre stage at the OTT Content Streaming Summit – Africa 2026, scheduled for 24 – 25 February 2026 in Cape Town, South Africa.
The session titled “Retaining Streaming Customers in a Crowded Market: Strategies and Steps” will bring together top executives, platform owners, and digital media strategists to explore practical retention models and audience loyalty frameworks tailored for African markets. With subscriber churn rates rising and competition from both global giants and regional innovators, industry leaders will share insights into content differentiation, personalised engagement, hybrid monetisation, and data-driven customer intelligence as key pillars of long-term success.
“Retention is the new growth,” says Benjamin Pius, CEO of Broadcast Media Africa, organisers of the event. “As streaming audiences mature, success will depend not only on how many subscribers platforms attract, but on how many they can keep. The Summit will provide practical insights and proven approaches for navigating this shift.”
As Africa’s digital infrastructure advances and broadband access expands, the OTT ecosystem is poised for another wave of transformation. The OTT Content Streaming Summit – Africa 2026 will serve as a vital meeting point for industry professionals, broadcasters, telcos, regulators, and technology providers to map out strategies for competitiveness and sustainability in the new streaming economy.
To learn more about this industry gathering, visit the event website HERE.
