The Director General of Voice of Nigeria (VON), Mallam Jibrin Baba Ndace, recently called on African broadcasters to adopt Artificial Intelligence (AI) while prioritising ethical guidelines and robust digital policy frameworks.
During his keynote speech at the Broadcasting and Digital Media Convention West Africa in Lagos State, Ndace emphasised that AI is transforming the media landscape, influencing everything from content creation to audience interaction. He urged broadcasters to implement AI solutions that resonate with local contexts, using VON’s digital transformation as an exemplary model.
He highlighted the agency’s innovative uses of AI, including real-time translation, automated program scheduling, and audience analytics. He also shared that VON’s journalists and producers have undergone training in AI-assisted editing techniques.
“Africa’s media narrative must not be left in the hands of others. We need to tell our own stories with intelligence and integrity. VON is prepared to take the lead in this mission,” Ndace asserted.
While acknowledging AI’s opportunities, he cautioned against its reckless use, noting potential risks such as misinformation, algorithmic bias, and job displacement.
Ndace called for enhanced collaboration among African governments, media organisations, tech firms, and academic institutions to craft policies that enforce the ethical application of AI in broadcasting.
He reiterated his vision for VON to become a digital-first, AI-driven broadcaster that showcases Nigeria’s soft power while amplifying Africa’s voice on the global stage.
The Broadcasting and Digital Media Convention—West Africa 2025 brought together industry leaders, innovators, and stakeholders to discuss the future of broadcasting in the region. The event focused on broadening universal access to comprehensive digital media services throughout West Africa.
