Kampala, Uganda—27 May 2025 | The 2025 Broadcast and Digital Media Convention—East Africa officially opened in Kampala. Bringing together broadcasters, content creators, policymakers, and industry service providers to chart the future of broadcast media in Africa’s digital age.
The Ugandan Vice President, Her Excellency Jessica Alupo, opened the convention with a guest speech reinforcing the call for ethical AI in broadcasting, media services and society.
She said, “While AI offers incredible potential, it must always complement humanity and adhere to ethical standards”. Mrs Alupo also announced that the government is formulating a national AI policy to guide responsible use and commended stakeholders for advancing dialogue on digital media.
Opening remarks were delivered by Mr Benjamin Pius, the CEO of Broadcast Media Africa, Mr Wiston Agaba David, the Managing Director of Uganda Broadcasting Corporation (UBC) and Hon. George N. Thembo, the Executive Director of the Uganda Communications Commission (UCC).
Dr. Lawrence Muganga, Vice Chancellor of Victoria University in Kampala, Uganda, delivered a compelling keynote address on “Transformation of Broadcast Media Services in the Age of AI – Implications for Industry in Africa.” He presented the pivotal role of Artificial Intelligence in advancing national development and ushering Africa into the digital era. Emphasising the urgency for technological adoption, he stated:
“We live in an era witnessing unprecedented technological change, and countries that tap into these emerging technologies will not only survive but excel in the future global economy.” Dr. Muganga said.
On Day One of the industry gathering, delegates also discussed the issue of digital accessibility, identifying that while digital offers opportunity, connectivity remains a major barrier. They urged policymakers and industry stakeholders to push for more affordable and reliable internet infrastructure. Audience commentaries reinforced the shift from traditional gatekeeping and the need to adapt or risk irrelevance.
As Day 1 concluded, one message stood out clearly: the future of broadcasting in Africa lies in ethical innovation, localised content, and platforms that reflect audience realities. Participants were encouraged to form partnerships to grow local content production and elevate Africa’s voice on the global media stage.
