As digital media platforms expand and proliferate, and African audiences increasingly gravitate towards stories that resonate with their experiences, there is an immediate and ubiquitous need to develop local content and programming that authentically represents Africa’s diverse cultures and languages.
New technologies are also enabling and empowering the distribution of local channels that cater to specific languages, regions, and industries, thereby helping broadcasters personalise content, enhance engagement, remain competitive and unlock new revenue opportunities.
That said, production costs, regulatory hurdles, and competition from international content providers remain significant barriers across the continent.
The upcoming Broadcasters Convention—East Africa 2025, which will take place in Kampala, Uganda, and is being convened by Broadcast Media Africa (BMA) in collaboration with the Uganda Broadcasting Corporation and hosted by the Uganda Communications Commission (UCC), will serve as a pivotal platform for industry leaders, content creators, and policymakers to explore the opportunities and challenges of local content in the digital age.
This landmark event will bring together key stakeholders to discuss strategies for fostering a thriving local content ecosystem.
Commenting about the upcoming event, Mr Benjamin Pius, the publisher of BMA and the event convener, said that the “Broadcasters Convention – East Africa 2025 is designed to offer a roadmap for stakeholders looking to leverage digital broadcasting for local content growth”.
“Uganda, in particular, and East Africa, in general, continues to emerge as a key hub for media innovation, making this event an unmissable opportunity for those eager to participate in the shaping of African broadcasting future.”
For more information on how to participate in the Broadcasters Convention—East Africa 2025, visit website.
