As AI-driven digital transformation accelerates across East Africa, the demand for locally produced content, dedicated channels, and engaging programmes has never been greater. The upcoming Broadcast And Digital Media Convention – East Africa 2025, set to take place on 27 – 28 May 2025 in Kampala, Uganda, co-convened by Broadcast Media Africa and Uganda Broadcasting Corporation (UBC), with the Uganda Communications Commission (UCC) as the principal host, will provide a platform for industry leaders to explore strategies for enhancing local content in the digital broadcasting space.
As digital TV penetration increases, local channels are evolving from traditional broadcasting to multi-platform delivery. Broadcasters such as UBC and regional players are investing in digital terrestrial TV (DTT), satellite, and Over-the-Top (OTT) platforms to reach wider audiences. The integration of AI-driven content recommendations, interactive programming, and on-demand viewing options will be pivotal in the growth of digital broadcasting in the region.
Speaking on the role of local content in the digital ecosystem, Mr Benjamin Pius, CEO of Broadcast Media Africa, emphasised, “The future of broadcasting in East Africa lies in our ability to create and distribute compelling local content that resonates with audiences across multiple digital platforms. It is not just about producing more content—it is about telling authentic African stories in ways that are innovative, engaging, and economically sustainable. This convention will bring together industry leaders to explore how we can leverage technology, data, and partnerships to ensure that African content creators thrive in the digital age.”
The Broadcast And Digital Media Convention – East Africa 2025 will bring together key stakeholders—including policymakers, broadcasters, digital platforms, content creators, and advertisers—to discuss the future of local content, channels, and programming in the digital ecosystem. As the region advances in digital broadcasting, industry collaboration and innovation will be key to creating a sustainable and engaging media landscape that truly reflects the richness of East Africa.
To find out more about this event, visit the event website here.
