TikTok, a social media giant, has reaffirmed its commitment to online safety by removing more than two million videos in Nigeria between July and September 2024 for violating its Community Guidelines.
According to its Q3 Community Guidelines Enforcement Report, 99.1 per cent of these videos were taken down within 24 hours of posting.
With millions of videos uploaded daily by over one billion users worldwide, TikTok has continued improving its content moderation efforts through advanced technology.
The platform’s proactive detection rate has reached 98.2 per cent globally, allowing it to identify and remove harmful content before reaching viewers.
Between July and September 2024, TikTok removed over 147 million videos worldwide, with 118 million taken down through automation.
In Nigeria, 92.1 per cent of all removed videos were taken down before any user reported them, reflecting the platform’s proactive moderation strategy.
The report highlights the most common policy violations that led to content removal in Nigeria.
These include sensitive and mature themes, where 99.4 per cent of flagged videos were removed before any user report.
Content related to regulated goods and commercial activities, including scams and the illegal sale of items such as firearms or explosives, accounted for 99.1 per cent of removals before user reports.
Additionally, content categorised under mental and behavioural health, which could negatively impact users, particularly younger audiences, saw a 99.9 per cent removal rate before any user reports.
TikTok maintains that its mission to inspire creativity and bring joy is built on a foundation of user safety and content integrity.
The platform continues to invest in Trust and Safety professionals who work alongside advanced technology to enforce its Community Guidelines, Terms of Service, and Advertising Policies.
By prioritising a positive and secure digital space, TikTok aims to ensure that users can create, connect, and be entertained without exposure to harmful content.
