The Cinema Exhibitors Association of Nigeria (CEAN) has responded to concerns about the growing impact of celebrity meet-and-greets on film screening schedules, highlighting the need for fair exhibition practices.
While recognising the excitement generated by these events, CEAN is set to introduce new regulations to ensure that all films—regardless of their promotional efforts—receive equal opportunities for screening.
Shileola Ibironke, CEAN’s Publicity Secretary, shared insights about the importance of meet-and-greets in fostering fan engagement.
“There is a unique joy in releasing a movie, especially when it involves a well-known celebrity,” she noted. “It fosters a connection with fans as they gather at the cinema not just to watch the film but also to interact with a celebrity they admire on social media.”
Despite their positive aspects, the lack of regulation around meet-and-greet events has raised concerns regarding their influence on cinema scheduling. In response, CEAN is introducing guidelines to ensure these events are conducted in a manner that does not disrupt fair exhibition.
“It’s not the concept of meet-and-greets that’s problematic, but how they’ve been managed. We aim to regulate these events so they occur in designated areas,” Ibironke explained.
She assured that CEAN’s primary goal is to create a level playing field for all films, irrespective of their marketing budgets or celebrity endorsements.
“We are not prohibiting meet-and-greets; we simply want to establish fair operating procedures for all films, as we are a platform for exhibition. Every movie deserves to be showcased and promoted,” Ibironke stated.
Additionally, she stressed that films lacking massive social media buzz should not be overlooked.
“Even if your movie doesn’t have significant hype, it should still enjoy fair screening time, and new releases should not overshadow other titles meant to be featured in daily schedules.”
With these new regulations in place, Ibironke believes Nigerian cinemas will continue to offer the thrill of celebrity engagements while ensuring that every film, big or small, receives its rightful chance in the spotlight.
