Warner Bros. Discovery and Fujairah Holding have joined forces to launch Arabian Shores, a new television series showcasing Fujairah’s cultural and natural beauty. The series will premiere globally on Discovery and Fatafeat in early 2025, with the official release date to be announced soon.
Arabian Shores explores Fujairah’s coastal landscapes, historical sites and traditions, providing viewers with a fresh perspective on the emirate beyond its culinary heritage. Hosted by popular food blogger Firas Kazma, the series emphasises environmental sustainability and the preservation of natural resources while celebrating the region’s unique identity.
Speaking about the series, Layla Tamim, Director of AD Sales at Warner Bros. Discovery MENA, said: “We are thrilled to partner with Fujairah Holding to bring Arabian Shores to our audiences. This series is not just a celebration of Fujairah’s unique charm but also a testament to the power of storytelling in highlighting the cultural and natural treasures of the region.”
Mohamad Jihad Abdel Ghani, Chief Executive Officer at Fujairah Holding, added: “Our partnership with Warner Bros. Discovery for Arabian Shores underscores Fujairah Holding’s commitment to showcasing the emirate’s unparalleled heritage and natural beauty. This series offers viewers an authentic glimpse into Fujairah’s hidden gems and vibrant communities.”
Set against the Fujairah Mountains and the Arabian Sea backdrop, the show features some of the emirate’s most iconic locations. Highlights include ancient fishing practices, modern attractions and key sites such as Dibba Bay Oyster, Omega Fish Farm and the Fujairah Research Centre.
This collaboration between Warner Bros. Discovery and Fujairah Holding merges global production expertise with local knowledge, delivering a series designed to captivate audiences worldwide while showcasing Fujairah’s hidden treasures.
