Zee World, known for its captivating entertainment, is thrilled to announce its much-anticipated enhanced channel offering. The refresh, which comes with the tagline Living Every Moment, began rolling out on Monday, June 17, 2024. The channel features new graphics and airs’ everyday’ people sharing their thoughts and feelings on ‘living every moment’.
This rejuvenation celebrates Zee World’s legacy while refreshing it for audiences across Sub-Saharan Africa and the Indian Ocean Islands.
‘It is important for us to remind our viewers who we are at the core while extending it to all age groups and cultures across Africa,’ said Somnath Malakar, CEO of Zee Africa. The tagline ‘Living Every Moment’ represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences.
Living every moment while immersed in Zee World is not merely about escapism; it’s about finding meaning in the ‘right here, right now! ‘ It’s about embracing the magic of storytelling, which has the power to transport us to worlds beyond our own while keeping us connected.
To amplify the refresh, Zee World is expanding its programming schedule with more variety of series. Prime time kicks off at 5 pm, allowing viewers to indulge in their favourite shows sooner, with new titles at 7:30 pm and 8:30 pm.
It does not stop there! In July, there will be eight shows from 5 pm to 10 pm, ensuring nonstop entertainment.
“Our channel refresh represents our unwavering commitment to delivering exceptional entertainment that resonates with viewers across the continent, and we are doing it with flair.’ said Desiree Pillay, SVP of Content & Marketing at Zee. “A brand-new logo, a brand-new tagline and a whole lot of brand-new shows, we invite our viewers to join us in ‘Living Every Moment’ on Zee World as we embark on this exhilarating new chapter together.”
Don’t miss out on the excitement of our new channel offerings. Tune in to Zee World, DStv 166, and start Living Every Moment with us.
For more information, contact: Linda.oliphant@zee.com | +27826050974
ABOUT ZEE AFRICA
ZEE TV Africa (Pty) Ltd was established in 1996 with its offices based in Johannesburg. ZEE is the ultimate destination for Indian/Bollywood content on the continent with an array of programming and channels available across platforms, languages and regions watched predominantly by African audiences; ZEE World, ZEE Zonke, ZEE Alem, ZEE Zonke, ZEE One, ZEE TV, ZEE Family, ZEE Bollymovies in English, isiZulu, Hindi, French, Swahili, Hausa, Amharic & Oromiffo languages across 52 countries in Sub-Saharan Africa and the Indian Ocean Islands.
