MMS Sports will consolidate advertising opportunities across the most esteemed sporting events, matches, and shows from SSC, MBC Group, and Al Arabiya, offering a comprehensive platform for brands.
MBC Media Solutions (MMS), the commercial arm of MBC Group, has unveiled its latest venture, ‘MMS Sports,’ which aims to revolutionise sports advertising in the MENA region.
As the official advertising representative of the Saudi Sports Company (SSC) and Al Arabiya, ‘MMS Sports’ promises to be the go-to destination for brands seeking to associate themselves with top regional and global sporting events.
The new brand seeks to consolidate advertising opportunities across prestigious sporting events, matches, and programmes from SSC, MBC Group, and Al Arabiya, offering avenues for brands to engage with the passionate sports-loving audience in the region.
Featuring a diverse lineup of sports events, ranging from football to motorsports, ‘MMS Sports’ allows brands to align themselves with the excitement and enthusiasm of live sports.
Moreover, ‘MMS Sports’ offers a myriad of avenues for brands to interact with audiences and make a lasting impact, be it through strategic sponsorships, integrated advertising, or immersive activations.
Speaking about the latest venture, Ahmed Al Sahhaf, CEO of MMS, said: “At MBC Media Solutions, we understand the power of sports to unite and inspire audiences. With MMS Sports, brands have the unique opportunity to leverage the unrivalled reach and influence of sports programming to elevate their brand presence and connect with consumers on a deeper level. MMS Sports offers an unmatched avenue for brands to connect with audiences meaningfully.”
Meanwhile, Hani Ghorayeb, MMS’s Chief Revenue Officer, highlighted the power of sports in propelling brands’ growth.
Ghorayeb added: “We launched MMS Sports to propel brand growth by harnessing the captivating power of sports. By strategically aligning brands with our premier sporting events, we offer unparalleled avenues for expanding market reach, enhancing brand presence, and driving tangible business results.
“With MMS Sports as your partner, unlock the full potential of sports marketing to propel your business to new heights in the dynamic MENA marketplace.’
Ramzi Ghanem, the Client Growth Lead at MMS, emphasised the exceptional opportunities provided by ‘MMS Sports,’ encompassing esteemed championships and tournaments worldwide. He highlighted the platform’s capability to engage fans through innovative advertising solutions across TV, digital, and social media, setting a new standard in sports marketing and enabling brands to create lasting connections with consumers.
