Canal+ is significantly reducing DStv’s top-tier subscription prices in Uganda, Kenya and Ghana, with cuts of up to 42% as it restructures packages and expands access to premium sports content across anglophone African markets.
Uganda records the largest reduction, with its top package falling from approximately US$74.70 to US$43.18 per month, a decrease of about 42%. In Kenya, the equivalent subscription drops from US$90.07 to US$56.20, while Ghana’s top-tier price falls from US$73.21 to US$48.86.
The restructuring reduces the number of packages from six to four in the affected markets, with the former Premium tier renamed Ultimate. The revised monthly package prices are approximately US$5.84, US$14.01, US$23.34, and US$43.18 in Uganda; US$5.77, US$11.55, US$23.09, and US$56.20 in Kenya; and US$4.29, US$8.57, US$21.43, and US$48.86 in Ghana.
Beyond the price reductions, the most significant change is the repositioning of premium sports rights. English Premier League football will become available through the mid-priced Sports package for the first time, alongside UEFA club competitions. This brings major international football within reach of subscribers who may previously have considered the higher-priced tiers unaffordable.
The revised offering also introduces SuperSport Swahili, adding a dedicated language service to the package changes. Together, the pricing and content adjustments indicate an effort to broaden the addressable subscriber base by making key sports properties available at more accessible price points.
Ghana’s government has also taken a visible role in the process. Communications Minister Sam George attended the Accra announcement, presenting the package changes alongside the government’s campaign against pirate decoders and so-called ghost boxes. The involvement links the affordability of authorised pay-TV services with wider efforts to address illegal access to television content.
The timing is significant for a market where operators face pressure to retain subscribers while competing with unauthorised distribution and alternative entertainment services. Whether lower prices translate into subscriber growth will depend on the value customers place on the revised channel line-up and the effectiveness of enforcement against piracy.
The rollout is being implemented in phases, meaning 5 November 2026 will not necessarily mark the same implementation point across every market. South Africa is excluded from this round of changes, having undergone its own package overhaul on 17 September, while Nigeria’s recent restructuring involved repricing rather than comparable reductions.
Subscriber trends provide further context for the strategy. In Kenya, DStv’s decoder base declined from 270,503 at the end of 2025 to 248,053 by the end of March 2026. The latest price changes suggest Canal+ is seeking to counter subscriber pressure through a combination of lower entry costs, simplified packages and wider access to premium sports.
