Women’s viewing habits are crucial in the streaming industry. A recent MX8 Labs survey shows that 67% of women watch movies and TV shows daily, making female-focused content vital for streaming services and FAST platforms. Here’s how different platforms are attracting female audiences:
Netflix, 73% of women use it, primarily for its original series; Prime Video, used by 65% of women, is favoured for movies. Hulu, 60% of women watch content here. FAST Platforms Tubi (33%), The Roku Channel (28%), and Pluto TV (20%) are the most popular.
Women prefer TV dramas (69%) and true crime documentaries (55%). Netflix has found success with female-led series like Bridgerton and Emily in Paris. Prime Video targets rom-com fans with hits like The Idea of You.
The survey also revealed content preferences across platforms: – 67% of women prefer movies on Prime Video. – 58% favour Netflix for original series. – Discovery+ leads in documentaries (55%). – Paramount+ (53%) and Pluto TV (52%) excel in network TV shows.
YouTube is becoming a significant player in viewing time. While it has a large share of female viewers who can name brands (34%), 32% feel there are too many ads.
