BMA has learnt that MultiChoice will integrate its 1Max programming onto the Mzansi Magic channel from 31 March 2025, significantly enhancing its content offering.
MultiChoice explained that this change forms part of its ongoing channel simplification to adapt to changing consumer behaviour.
“The decision follows detailed research into audience consumption behaviour,” MultiChoice said.
The new development will see 1Max’s upcoming titles move onto Mzansi Magic, boosting that channel’s significant local content lineup.
Although the changes mean that the 1Max channel will close on the DStv platform, the content will not be lost.
Customers can still watch many of these titles directly on Showmax, including hits like Youngins, Adulting, and Soft Life.
Simply put, audiences can access their favourite title within a scheduled channel or on demand, depending on their product and viewing preference.
“Showmax remains available for free to DStv Premium customers and at a discount for Compact subscribers,” MultiChoice said.
MultiChoice South Africa CEO Byron du Plessis explained that MultiChoice focuses on improving customer content discovery.
“We know that our customers want to find their content as quickly as possible without navigating across multiple channels or platforms,” he said.
“This consolidation also allows Mzansi Magic to build its stellar lineup further, becoming a stronger premium local content offering than ever before.”
Season 2 of the award-winning Shaka Ilembe, which captivated fans across the country with its story of the famed Zulu King, is also coming soon to Mzansi Magic.
