Showmax, a South African ad-free video-on-demand service, is making history as Africa’s first streaming service, live streaming a concert to fans in 44 African countries on January 18th, which features Grammy-winning Amapiano superstar Tyla.
Tyla will perform live from the SunBet Arena in Pretoria, South Africa, exclusively on Showmax.com.
The US-based singer is the youngest African Grammy winner and will perform songs from her chart-topping debut album, TYLA, which has had over 1.6 billion streams.
Yatish Narsi, chief marketing officer at Showmax and MultiChoice South Africa, says, “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
“We’re not just hoping to smash records with this live stream,” Narsi adds. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
This historic event comes as Showmax marks a remarkable year since its debut in February 2024, with a 50% year-on-year rise in paying subscribers and a slew of important awards.
