Market research company Parks Associates has released its list of the top 10 US subscription streaming video services based on estimated numbers of subscribers through September 2024 from the firm’s Streaming Video Tracker.
Prime Video and Netflix emerged as the top two streaming leaders, respectively, maintaining their market position from 2023.
Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.
The 2024 Top 10 list shows Disney+ taking the third position and Hulu in fourth. Peacock was among the top five for the first time, moving ahead of MAX and Paramount+. YouTube Premium came in at number 10.
Commenting on the results, Jennifer Kent, VP of Research at Parks Associates, said: “Tracking the changes at the top of the market over the past five years reveals the extent of re-branding and consolidation shaping this market. Showtime, which was in the top 10 in 2020 and 2021, no longer exists as a stand-alone SVOD service and is now a premium add-on tier for Paramount+. We expect to see more premium content used to differentiate subscription tiers or create content bundles, giving consumers a choice in how to build their packages.”
