Viacom18 has recently launched the popular Hindi FAST channel, DesiPlay TV, on Starz On in the Middle East and North Africa. This significant move by IndiaCast Media Distribution Pvt. Ltd., the content asset monetisation arm of TV18 and Viacom18, marks DesiPlay TV’s availability on two major streaming platforms in the MENA region.
DesiPlay TV offers a carefully curated collection of popular Hindi television shows and Bollywood films, which have gained immense popularity among viewers worldwide. With this recent launch, DesiPlay TV is now accessible on several leading FAST platforms, including Starz On, Shahid, TELUS, Pluto TV, Plex, Sling, Rakuten TV, and Yupp TV.
This provides audiences with easy access to the diverse and rich Indian storytelling across MENA, the Americas, and Europe. DesiPlay TV’s presence on Starz On, a prominent streaming platform in the region, is expected to further amplify its popularity and reach among Hindi content-consuming audiences.
Govind Shahi, Executive Vice President and Head of International Business at IndiaCast Media Distribution Pvt. Ltd., expressed his excitement about the launch, stating, “We are thrilled to further solidify DesiPlay TV’s presence in the Middle East through our partnership with Starz On. This expansion is a testament to the growing demand for Indian content globally. We believe DesiPlay TV’s unique blend of entertainment and cultural richness will resonate with regional viewers.”
Sunil Joy, Head of Content Evision and Starz On, also shared his enthusiasm, saying, “As part of our ongoing commitment to providing our audience with the best possible content, we are excited to announce the addition of DesiPlay TV to our platform. This partnership aligns with the growing demand for Asian content in the region and allows us to offer our viewers a more diverse and engaging entertainment experience.”
