The 2024 NAB Show exhibitors debuted and showcased thousands of new and next-generation products and services. Organisations said nearly 1,300 exhibitors from 41 countries showcased and unveiled groundbreaking products and technologies, with almost 200 exhibitors displaying AI/Machine learning tech, while more than 150 sessions featured AI.
As a sign of the broadcast, media, and entertainment industry’s booming appeal, a staggering 54 per cent of the more than 61,000 projected registered attendees experienced the event for the first time.
More than a quarter of attendees (27 per cent, up 2 per cent from last year) were international, representing 163 countries and 34 delegation-buying groups worldwide. Ten first-time delegations from Europe, Africa, the Caribbean, Oceana, and Central Asia attended. Additionally, NAB Show presented its first-ever all-Spanish language session, A Case Study of Caliente TV’s Studio Build and the Latin America Broadcast Market.
“We’re blown away to see over half of our attendees this year experiencing the NAB Show for the first time,” said Karen Chupka, incoming executive vice president and managing director of NAB Global Connections and Events.
“This, and the strong international attendance, proves that the NAB Show is where global storytellers come to find the tools and technologies needed to create, distribute, and monetise content.”
More than 1,050 thought leaders from across the content ecosystem spoke at more than 750 sessions that explored the future of storytelling, the rise of streaming platforms, generative AI and its impact on the industry and the evolving media landscape.
