Muvi Cinemas – the cinema exhibitor in the Kingdom of Saudi Arabia – has announced a significant price adjustment, offering a competitive starting price of US$9.07 only for standard tickets effective May 1, 2024, in line with the recent initiative and support undertaken by the Saudi Film Commission to adjust licensing fees.
Previously, Saudi Arabia was known for having some of the highest movie ticket prices globally. However, with our new price adjustment, Muvi Cinemas is changing the game. We’re shifting our average ticket prices from the second most expensive globally to a more affordable 22nd place. This means our prices will be lower than in regional markets such as UAE, Qatar, and Kuwait. We’re doing this to make the magic of the big screen more accessible to a wider audience in KSA, and we’re proud to be leading the way in this change.
Under Muvi Cinema’s revamped pricing structure, standard tickets are priced at SAR 34 for early showtimes before 5 PM and SAR 39 ($10.40) for showtimes after 5 PM, applicable every day of the week, including weekends. This price revision encompasses all experiences offered by Muvi Cinemas, each with varying prices, with the overarching goal of significantly increasing visitation, enticing new audiences who may not have previously considered cinemas as an entertainment option.
The company has introduced a combo offer comprising a ticket, a small popcorn, and a soft drink, priced at only US$17.33 instead of the previous US$24. Furthermore, Muvi Cinemas’ highly popular “Monday Offer” remains in place, enabling customers to purchase one ticket and obtain the second for a mere US$2.67. With the new pricing structure, customers can enjoy two tickets for a total of US$11.47 only.
Speaking about this exciting initiative, Adon Quin, CEO of Muvi Cinema, said, ” As the leading Saudi cinema brand, Muvi Cinemas is committed to providing unparalleled movie experiences. We believe this strategic step will attract new audiences and encourage frequent visits to our cinemas across Saudi Arabia.”
