Marketing All Product Survey (MAPS) Archives

Terrestrial TV Viewership Rebounds In South Africa: Insights From MAPS Data

October 23, 2024

In South Africa, recent data from the Marketing Research Foundation's (MRF) Marketing All Product Survey (MAPS) indicates a rebound in terrestrial TV viewership. The survey found that 60% of participants ...

Future Of Community Radio In Africa Is At Risk – BMA Report Warns

Ghana’s Film Authority Responds To Piracy Claims Over Nollywood Broadcasts

Idris Elba Doubles Down On African Cinema With New Action Film Partnership

Bluey Helps Power 17% Profit Growth At BBC Commercial

Uganda: Regulator Launches New Push To Tackle Digital Piracy

BMA Intelligence: Radio’s Revenue Diversification Imperative – New Industry Report

BMA Webinar: Why Audience Volume Alone No Longer Guarantees Advertising Success

Kinshasa International Film Festival Marks 13 Years Of African Storytelling

NIGCOMSAT And AUB Reaffirm Partnership To Drive Africa’s Digital Broadcasting Future

Paramount Is Racing To Close The WBD Deal By September, Lawsuit Or Not

BMA Intelligence: “Trust” Emerges As Radio’s Biggest Success Factor In Africa – New Report

AI-Powered Content Discovery And Viewer Experience To Take Centre Stage At West Africa Broadcasters Convention 2026

Tag: Marketing All Product Survey (MAPS)

Terrestrial TV Viewership Rebounds In South Africa: Insights From MAPS Data

BMA Feature: Zimbabwean Innovator Transforms Polystyrene Waste Into Sustainable Thermal Goods

MultiChoice Launches New Gaming Hub – Called “DStv Arcade”

SuperSport To Miss Coverage of 2026 Winter Olympics Because Of Cost-Cutting Measures

Amazon Launches First Internet Satellites To Compete With Starlink

Trump’s H-1B Visa Bill spooks India’s IT companies

You can now play Bill Gates’ first PC game and run over donkeys on your iPhone, Apple Watch

Future Of Community Radio In Africa Is At Risk – BMA Report Warns

Ghana’s Film Authority Responds To Piracy Claims Over Nollywood Broadcasts

Idris Elba Doubles Down On African Cinema With New Action Film Partnership

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