Marketing All Product Survey (MAPS) Archives

Terrestrial TV Viewership Rebounds In South Africa: Insights From MAPS Data

October 23, 2024

In South Africa, recent data from the Marketing Research Foundation's (MRF) Marketing All Product Survey (MAPS) indicates a rebound in terrestrial TV viewership. The survey found that 60% of participants ...

BMA Intelligence: “Trust” Emerges As Radio’s Biggest Success Factor In Africa – New Report

AI-Powered Content Discovery And Viewer Experience To Take Centre Stage At West Africa Broadcasters Convention 2026

Kenya: Govt. Seeks To Abolish Film Classification Board, Handing Regulation Directly To Ministry

‘Hearts Remember’: The SA Documentary Bringing Clive Barker’s Dementia Story To The World

Sony Pictures Content Heads To Rakuten TV’s FAST Lineup In New Europe Deal

Strategic Shifts In AfricanBroadcasting: BroadcastersConvention – East Africa 2026

BMA Feature: The Future Of Advertising And Subscription Revenue In African Broadcasting

Canal+ Formally Completes US$3 Billion Acquisition Of MultiChoice

Disney+ Considers Launching Free Tier To Compete In Fierce Streaming Landscape

Nigeria: Govt. To Develop Unified Policy Framework For Digital Platform Regulations

Kenya To Deepen Collaboration With US On AI And Digital Transformation

OTT Content Streaming Summit 2026: Knowledge, Resources And Assets From Industry Leaders

Tag: Marketing All Product Survey (MAPS)

Terrestrial TV Viewership Rebounds In South Africa: Insights From MAPS Data

BMA Feature: Zimbabwean Innovator Transforms Polystyrene Waste Into Sustainable Thermal Goods

MultiChoice Launches New Gaming Hub – Called “DStv Arcade”

SuperSport To Miss Coverage of 2026 Winter Olympics Because Of Cost-Cutting Measures

Amazon Launches First Internet Satellites To Compete With Starlink

Trump’s H-1B Visa Bill spooks India’s IT companies

You can now play Bill Gates’ first PC game and run over donkeys on your iPhone, Apple Watch

BMA Intelligence: “Trust” Emerges As Radio’s Biggest Success Factor In Africa – New Report

AI-Powered Content Discovery And Viewer Experience To Take Centre Stage At West Africa Broadcasters Convention 2026

Kenya: Govt. Seeks To Abolish Film Classification Board, Handing Regulation Directly To Ministry

About us

Contact us