Quickplay, an OTT video platform focused on personalisation and user engagement, has partnered with Saudi Telecom Company (STC) to launch “Bits,” a new short-form video content platform.
The initiative aims to cater to the dynamic Saudi audience and compete with popular apps like TikTok. The partnership signals Quickplay’s expansion into the Europe, Middle East, and Africa (EMEA) region, leveraging its existing collaboration with Google Cloud to deliver innovative digital experiences tailored to the preferences of the Saudi audience.
Bits is equipped with advanced AI capabilities, promising enhanced personalisation and recommendations. It ensures a seamless user experience by offering relevant user-generated content (UGC). This approach drives user engagement and opens up new avenues for brands and advertisers to connect with their target audience effectively.
STC Play’s Head, Badr Almanshould, said, “Bits is more than a platform; it’s a gateway to a new era of digital engagement and content consumption.” He added that Quickplay’s platform and digital transformation expertise, combined with the power of Google Cloud, are helping them take their content offerings to new heights that will drive audience engagement and satisfaction.
The launch of Bits is a transformative moment for digital content delivery in the Middle East, said Wim Ponnet, President of EMEA of Quickplay. He added that Saudi Telecom’s passion for innovation, coupled with Google Cloud’s new region in Saudi Arabia, which brings high-performance, low-latency services, and the utilisation of their cloud-native and AI-enabled technology, are paving the way for groundbreaking video experiences in the MENA region and beyond.
This partnership with Saudi Telecom Company follows Quickplay’s recent collaboration with renowned Quebec radio broadcaster Cogeco Media and a banner year driving change for leading brands like MSG Networks’ MSG+, YES Network, Allen Media Group, Cignal TV’s Pilipinas Live, and more.
