beIN Sports has secured the French broadcasting rights to the ATP Tour from January 2028 under a multi-year agreement, bringing a comprehensive line-up of international tennis competitions to its channels.
The agreement covers all nine ATP Masters 1000 tournaments, the complete ATP 500 series, the Nitto ATP Finals and the Next Gen ATP Finals. Financial details and the duration of the agreement have not been disclosed.
The deal marks the return of the ATP Tour to beIN Sports, which previously held the competition’s broadcasting rights in France. It also strengthens the broadcaster’s year-round premium sports offering, complementing its existing portfolio of football and combat sports content.
The agreement has broader significance for beIN’s regional sports strategy. As one of the leading sports rights holders across the Middle East and North Africa (MENA), with an extensive distribution network across markets including the Maghreb and Egypt, the group’s investment in premium sports content in France could influence its wider regional packaging and distribution strategy.
The multi-year commitment also signals beIN’s continued investment in high-value sports rights at a time when several pay-TV operators across Africa are reassessing their content portfolios and subscription strategies.
However, it remains unclear whether the French broadcasting agreement includes any additional territorial rights beyond France, as no wider geographical coverage has been announced.
