As digital platforms continue to reshape how content is created, distributed, accessed and monetised, protecting intellectual property (IP) has become an increasingly important priority for content creators, publishers and media organisations.
Broadcast Media Africa (BMA) will address this critical issue at its upcoming webinar, “Protecting Content Value: Practical Copyright and IP Strategies for Content Creators And Publishers,” taking place on Thursday, 03 December 2026.
The webinar will explore how content creators and publishers can safeguard the commercial and creative value of their intellectual property in an increasingly digital and multi-platform environment, where content can be reproduced, redistributed and repurposed across multiple channels, often without appropriate authorisation or compensation.
As the media landscape evolves, the boundaries of content ownership, copyright enforcement and digital distribution are becoming more complex. For African media businesses and independent creators in particular, these developments raise important questions about how to protect original work, manage usage rights, prevent unauthorised exploitation and ensure that intellectual property continues to generate sustainable commercial value.
The discussion will focus on practical approaches to copyright protection, licensing arrangements, content ownership, rights management and enforcement strategies. It will also examine the responsibilities of digital platforms, publishers and content distributors in respecting intellectual property rights and supporting a more equitable digital content economy.
With artificial intelligence and emerging technologies introducing new opportunities for content production and distribution, the webinar will further consider the implications for copyright ownership, content originality and the protection of creative assets.
“Protecting intellectual property is fundamental to building a sustainable media and creative industry. As content increasingly moves across digital platforms and distribution channels, creators and publishers must understand how to protect their work, retain control over its use and ensure they receive appropriate value from their intellectual property,” said Benjamin Pius, CEO of Broadcast Media Africa and Convener of the webinar.
Through this engagement, BMA aims to facilitate an informed industry discussion and provide practical insights that can help content creators, publishers, broadcasters and media businesses strengthen their IP protection strategies while navigating the opportunities and risks of the evolving digital economy.
The webinar will take place online on Thursday, 03 December 2026, visit the website to learn more, HERE.
