Radiodiffusion Télévision Ivoirienne (RTI), Côte d’Ivoire’s public broadcaster, has unveiled its 2026–2027 programme schedule, outlining a programming strategy built around daily television formats, magazine shows and dedicated youth content. The schedule was presented at a gala dinner in Deux-Plateaux, Abidjan-Cocody, attended by Communication Minister and government spokesman Amadou Coulibaly, with RTI director general Jean-Martial Adou presenting the new season.
RTI 1 will anchor its daytime offering with Matin Bonheur, a daily programme starting at 06:00, alongside Dimanche Actu, a 52-minute Sunday magazine scheduled for 10:30. The programming structure gives the channel regular appointment viewing across the week, using established dayparts to maintain audience engagement.
RTI 2 will introduce Secrets 2 vies, a weekday strip airing Monday to Friday at 18:30, while Mood Ados will target teenage viewers with a Saturday slot at 18:30. Meanwhile, La 3 will maintain its entertainment and community-focused positioning, including Micro libre, scheduled for Thursdays at 09:05.
Beyond the individual titles, the schedule points to a commissioning approach built around recurring formats rather than a small number of flagship programmes. Daily and weekday strips can create sustained demand for production services, presenting potential opportunities for Ivorian producers, presenters, writers and technical teams. The scale of that opportunity will depend on the extent to which the programmes are locally produced and the production contracts awarded.
The dedicated teenage slot on RTI 2 is also notable as broadcasters compete for younger audiences increasingly accustomed to streaming platforms and digital video. A consistent youth-focused programme could help RTI strengthen its relationship with this demographic, particularly if its content reflects local interests and is supported by distribution across digital platforms.
For Côte d’Ivoire’s wider media industry, the new season will be worth monitoring not only for its ratings but also for its contribution to local commissioning, audience development and the public broadcaster’s ability to remain relevant in a changing viewing environment. The schedule’s impact will ultimately depend on programme execution, audience response and the broadcaster’s capacity to sustain investment in original content.
