As artificial intelligence (AI) continues to revolutionise industries globally, the African media sector is gradually coming to terms with its transformation. To gauge the level of AI adoption, Broadcast Media Africa recently conducted a survey, AI and the Transformation of Media – Africa Readiness Survey 2025, to assess the readiness of the broadcast and media industry across the continent.
The BMA survey, which gathered responses from media professionals and policymakers across the value chain, sheds light on the current state of AI in African media.
One key takeaway from the survey is the confirmation that the widespread deployment of AI platforms and applications within the African media space is still in the developmental stage. Only 9% of media houses reported using AI extensively. 48% say they only use it in very limited capacities.
The survey delved into the reasons behind the low uptake of AI by Africa’s media organisations. When asked about this, responses included:
- Chronic subject matter skills shortage/lack of skilled personnel
- Perceived high cost of implementation and use
- Cultural sensitivity, and
- The erosion of media organisation’s credibility
When asked what benefits they expect from using AI applications and platforms, executives responded with increased efficiency, productivity, and cost reductions. Other benefits cited include better decision-making based on data insights, improved content quality, and enhanced user engagement.
Investment in AI technologies remains cautious in the African media sector. According to the survey, 30% of organisations plan to invest less than US$10,000 over the next two years. This ultra-low spending plan reflects the early-stage development in AI adoption and the risk-averse approach many organisations are taking.
The AI and the Transformation of Media – Africa Readiness Survey 2025 paints a picture of an industry on the brink of significant change. While AI offers undeniable opportunities for African media organisations regarding efficiency, cost reduction, and content quality, the journey to full-scale adoption is fraught with challenges. Addressing the skills gap, managing implementation costs, and ensuring ethical use are key priorities for the future.
For a copy of the survey report and other associated AI resources from BMA and its partners, please email to: info@broadcastingandmedia.com
