Pan-African pay-TV operator StarTimes said it had secured non-exclusive broadcasting rights for the next five seasons for the leading Spanish football leagues, LaLiga and LaLiga 2.
Per the multi-year agreement, StarTimes will deliver programming of the football tournament in Spain until the 2028/2029 season to customers in Sub-Saharan Africa.
LaLiga matches will be available in many languages, including English, Portuguese, and local dialects, to fans in the Sub-Saharan territory, ensuring that every fan, regardless of their language, feels catered to.
“We are thrilled to share the news of our successful bid for the LaLiga LALIGA broadcast rights, securing access to one of the most prestigious football competitions globally. Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” said Tiffany Shao, sports acquisition and operations director of StarTimes.
Melcior Soler, LALIGA’s audiovisual director, addeed “Reaching our audience is essential for us, and partnering with StarTimes is key to deliver our best-in-class content to all our fans in the Sub-Saharian region.”
