In preparation for the forthcoming Broadcast and Digital Media Convention – East Africa, scheduled for 7-8 May 2024 at the Hyatt Regency Hotel in Addis Ababa, Ethiopia, we sat down with Dr. Jane Thuo, Board Chairperson of the Association Of Media Women In Kenya.
During our chat, Dr Thuo highlighted that African broadcasters need to be open-minded in embracing Artificial Intelligence as AI has its place in the future of broadcasting.
Below is an abstract from our conversation with Dr Thuo.
BMA: What influenced your decision to agree to participate in the forthcoming Broadcasters Convention For East Africa?
Dr Thuo: It presents an opportunity to obtain and share information on current trends and innovations that are transforming media, specifically broadcasting practice in the region, in light of the digital era.
BMA: Please tell us what innovation and new ideas you would like to see African Broadcasters embrace in the Digital ecosystem?
Dr Thuo:
1. Open mind in embracing Artificial Intelligence in broadcasting as AI has its place;
2. Close up and address the arising digital divide – including gender digital divide, any form digital oriented discrimination and marginalisation
3. Homegrown digital innovations suitable for Africa’s broadcast media and which, like Mpesa from Kenya, can be adopted globally.
BMA: What are the biggest challenge(s) faced by Africa’s broadcast media players today, and how do you see them being resolved and overcome?
Dr Thuo:
1. Competition – this calls for adaptability, creativity and innovation
2. Funding/financial and other requisite resources – a solution in the form of partnerships and fundraising
BMA: With all said, kindly tell us what you hope fellow participants will take away from this industry convention?
Dr Thuo: Innovation, creativity and acceptance of change now that the digital era is with us.
To join Dr Thuo and other industry leaders at the convention, click/tap here to register.
