A Senegalese Media Executive and Entrepreneur has advised African media not to rush to adopt Artificial Intelligence AI in their daily production.
LABEL TV Group Chairman MACTAR SILLA says that while global trends in media production are tilting towards AI, African media must adequately examine the technology’s threats and advantages before adopting it.
Speaking to Journalists on the sidelines of the ongoing African Union of Broadcasting Summit on AI in Yaoundé, Dr SILLA said Africa must not be coerced but instead grow home solutions and move at its own pace.
However, SOLSON Media Group Chief Executive Officer SHOLA AJAY said African media’s delay in adopting AI is hindering media development and growth.
Mr AJAY said there is no reason for African media to lag behind in developing AI tools when it has all the resources to take the lead.
Somalia Ministry of Information, Culture, and Tourism Director General ABDULLAHI DU’ALE said AI is an important tool to consider adopting as it aims to ease journalists’ work.
